Agustin Wijaya (0327453)
Branding Strategies
Project 3A : City Branding
Instructions
Project 3A: 30%
The Brief
City Branding
Duration of Assignment
Week 7 – 13
Deadline
Week 11: E-Brand Book & Application
Week 12: City promotional video
Description
Based on Project 2, to create e-brand book, application and city promotional video.
Requirements / Submission
1. E-Brand Book
2. Application: Poster series / Tourist guide with map / etc
3. City promotional video (30 ~ 60 seconds video)
The Brief
To learn how to deliver brand story & brand message
Assessment Criteria
Marking Criteria & % Distribution
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(%)
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LO1
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LO2
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LO3
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LO4
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LO5
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Project 3A: City Branding
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||||||
Strategy: Ability to translate the key insights into communication opportunities to set a direction for their brand message– was manifestly evident in final outcomes.
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10
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✓
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✓
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✓
|
||
Idea: The ideas are memorable and have strong staying power. The ideas create a strong lasting impression. The ideas cause a strong emotional reaction. The ideas cause a smile in the mind. The ideas are simple and very effective.
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10
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✓
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✓
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✓
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||
Art Direction: The ability to use relevant visual elements, and compose them in a way that makes the brand message clear to the reader is strongly evident through detailed, well crafted and executed final outcomes.
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10
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✓
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✓
|
✓
|
||
Total
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30
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|||||
As concept and naming has been decided, now it's the process of doing the logo ideation.
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| Figure 1. Logo Sketches |
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| Figure 2. Logo Sketches |
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| Figure 3. Logo Sketches |
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| Figure 4. Logo Sketches |
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| Figure 5. Logo Sketches |
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| Figure 6. Logo Sketches |
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| Figure 7. Logo sketches |
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| Figure 8. Logo Sketches |
Ideation is then followed by the process of digitalising the logo.
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| Figure 9. Typeface exploration |
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| Figure 10. Logo trials |
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| Figure 11. Logo Refining in form of graph paper |
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| Figure 12. Logo Exploration (1) |
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| Figure 13. Logo Exploration (2) |
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| Figure 14. Finalised Logo |
Submissions
E-Brandbook
Downloadable Link here
Application/Collateral
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| Figure 1. Overall Brochure (front view) |
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| Figure 2. Fan Brochure Cover |
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| Figure 3. When it's opened (1) |
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| Figure 4. When it's opened (2) |
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| Figure 5. City Map (Brochure back cover) |
Downloadable Link here
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