Branding Strategies : Project 2B

28/08/17 - 25/09/17 (Week 1 - Week 5)
Agustin Wijaya (0327453)
Branding Strategies
Project 2B : Positioning

Project 2B: 15%

The Brief

Positioning

Duration of Assignment

Week 1 – 5

Deadline

Week 5

Description

To be able to articulate the brand strategy by writing a creative brief,

and a set of mood board is well presented.

Creative Brief                           Mood Boards (Images & Description)
Brand name                             The ideal city image
Tagline                                      Color palettes
Brand story                              Typography
Brand message                        Imagery                       

Big Idea                           

* Please add more boards if needed.

An effective strategy will maximize the image and value of a brand.

Requirements / Submission

15 minutes presentation with a compilation of creative brief and mood boards

Objective

To practice how to present an effective strategy to promote a brand

Assessment Criteria

Marking Criteria & % Distribution	(%)	LO1	LO2	LO3	LO4	LO5
Project 2A: Positioning
Strategy: The strategy is clearly based on the ‘resonating strength’ of the USP/SMP and therefore in line with the brand strength– was manifestly evident in the design processes (Research & analysis).	15		✓	✓	✓
Total	15

Progressions

Moodboard first progression check here
The lecturer commented that I need to shorten and summarize the words into one big word so it will be clearly emphasized. Colour palette and the brandbook ideas need to be revised.

Submissions

Moodboard finale here