Agustin Wijaya (0327453)
Branding Strategies
Project 2A : Ideation
Instructions
Project 2A: 15%
The Brief
Ideation
Duration of Assignment
Week 1 – 6 (5 weeks)
Deadline
Week 6
Description
Ideation is the mode of the design process in which you concentrate on idea generation. Mentally it represents a process of ‘going wide’ in terms of concepts and outcomes.
Ideation will help you:
· Ask the right questions.
· Get obvious solutions out of your head.
· Uncover unexpected areas of innovation.
· Create volume and variety in your innovation options.
You are required to collect 100 iconic symbols, places, people, objects and scenes that
represent the city, which it has to be uniquely portraying our local cultural context.
— Think more, Google less
Requirements / Submission
100 iconic symbols, places, people, objects and scenes with a visual (collage),
together with a short description for each of the selected object
Objective
To generate well-founded opportunities that have a good prospect of creating value in the end-market, and which match a brand’s strength and strategy.
Assessment Criteria
Marking Criteria & % Distribution
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(%)
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LO1
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LO2
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LO3
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LO4
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LO5
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Project 2B: Ideation
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Idea: The ideas are memorable and have strong staying power. The ideas create a strong lasting impression. The ideas cause a strong emotional reaction. The ideas cause a smile in the mind. The ideas are simple and very effective.
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15
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✓
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✓
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✓
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Total
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15
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Progressions
We were given 5 sheets indicating 5 different categories to begin this project.
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| Figure 1. Iconic Symbols |
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| Figure 2. Iconic Places |
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| Figure 3. Iconic People |
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| Figure 4. Iconic Objects |
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| Figure 5. Iconic Scenes |
Submissions
This will then lead to our ideation which is to produce collages. This is proven to help our ideation process - developing our imageries based on the concept we have chosen.
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| Figure 6. 'Rough' Collage. Wasn't my best shot yet. |
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| Figure 7. Collage, robbery case that might happen while walking in KL - but no worries, security is on its guard! |
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| Figure 8. Collage, fat people walking in KL and eat and ready for KL's food. |
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| Figure 9. Collage, I tried to combine the rough illustrations I drew to the places to walk in KL. |
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| Figure 10. Collage, People walk in KL as they exercise in a treadmill. |
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| Figure 11. Collage, a fat people walks and burn their fats (ice cream) and produce sweats (flower petal). |
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| Figure 12. Collage, People walking to seek for durians (one of KL food's favourite) |
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