Branding Strategies : Project 3A

28/08/17 - 25/09/17 (Week 1 - Week 5)
Agustin Wijaya (0327453)
Branding Strategies
Project 3A : City Branding

Branding Strategies : Project 2B

28/08/17 - 25/09/17 (Week 1 - Week 5)
Agustin Wijaya (0327453)
Branding Strategies
Project 2B : Positioning

Branding Strategies : Project 2A

28/08/17 - 02/10/17 (Week 1 - Week 6)
Agustin Wijaya (0327453)
Branding Strategies
Project 2A : Ideation

Publishing II : Mass Communication - Final Compilation & Reflection

28/08/17 - 20/11/17 (Week 1 - Week 12)
Agustin Wijaya (0327453)
Publishing II : Mass Communication
Final Compilation & Reflection

Instructions :

Exercises
Project 1
Project 2
Project 3

Submissions :

Exercises

Text Formatting (3000 words)



Mock-up making

Figure 1. Size Exploration, L to R : 180x240mm, 160x220mm, 200x200mm.

Figure 2. Staple Binding 160x220mm (1)

Figure 3. Staple Binding 160x220mm (2)

Classical Grid Structure (Van Der Graaf)

Figure 4. Van De Graaf on A3 paper

Figure 5. Van Der Graaf in A4 size

Figure 6. Van Der Graaf in 160x220mm

Identifying Grids

Figure 7. Identifying Grids (1)

Figure 8. Identifying Grids (2)

Figure 9. Identifying Grids (3)

Form and Movement

Figure 10. Form and Movement

Figure 11. Form and Movement (Animated)

Signature Folding Systems (8+8=16)

Figure 12. Signature Folding

Figure 13. Signature Folding

Figure 14. Signature Folding

Project 1

Text Formatting (3000 words) 

16 Illustrations

Figure 15. Revised Visuals

Project 2

Cover

 

Content

 

Final Thumbnails (after minor feedbacks were given)

Figure 16. Revised & Finalised Layout (1)

Figure 17. Revised & Finalised Layout (2)

Spreads

Figure 18. Spreads (1)

Figure 19. Spreads (2)

Figure 20. Spreads (3)

Figure 21. Spreads (4)

Figure 22. Spreads (5)

Figure 23. Spreads (6)

Figure 24. Spreads (7)

Figure 25. Spreads (8)

Figure 26. Spreads (9)

Figure 27. Spreads (10)

Figure 28. Spreads (11)

Figure 29. Spreads (12)

Final Outcome

Figure 30. The Book (front)

Figure 31. The Book (back)

Figure 32. Full Spread

Figure 33. Spread with pull quote

Project 3

Desktop Version (1366x768 px)

Final Thumbnails

Figure 34. Desktop Version Thumbnails (1)

Figure 35. Desktop Version Thumbnails (2)

Online Version

Link here

iPad Version (1024x768px)

Final Thumbnails

Figure 36. iPad Version Thumbnails (1)

Figure 37. iPad Version Thumbnails (2)

Figure 38. iPad Version Thumbnails (3)

Online Version

Link here

iPhone Version (750x1334 px)

Final Thumbnails

Figure 39. iPhone Version Thumbnails (1)

Figure 40. iPhone Version Thumbnails (2)

Online Version

Link here


 

Downloadable files for Desktop, iPad & iPhone here

Final Reflection

Experience

When I first saw the module outline to get an insight of what I'll be going through within these 12 weeks, I felt that my self-confidence has degraded HAHAHAHA (pardon me Sir) initially because of the first project assigned which is to come up with 16 visuals within just 3 weeks and also fear of screwing up in the rest of the projects. The negativity came spread to my mind in many different ways, but at the end of the week to submission of the projects, here I am. This module has taught me not to only improve myself academically but also myself - I learned how to manage my time more properly and have a better self-control. 

I would say I experience a lot from the exercises conducted, as I get to know how to staple bind a book, its folding, placement of pages, etc. I also get to experience the ups and downs in this module; the hecticness to produce 16 visuals in only couple of weeks, getting my visuals approved, get our book done in approximately 3 weeks, rework my kerning, letterspacing, rejected in my first set of animations of e-book, rework my kerning, letterspacing (again), adapting the assets we have from the book to 3 different platforms. All of the projects wouldn't come out as better without instructions and feedbacks from the lecturer who helped me a lot towards all of the projects and also help from my friends. 

To conclude, I think I mentioned this many times in my previous reflections but this module is a tough, short one but worth the process. To Mr Vinod and my classmates, we did it!!

Observation

I observed that publishing is another module that we need to look after - it is important as it can be applied in many different ways - book, ebooks, typography, print media, and also it links to assignments conducted in different modules too - e-brandbook from branding, expressive essay from design studies, etc. I observed that I see books or prints nowadays in a more detailed manner too, I somehow pay attention to its grids, letter spacing, kerning, its layout too. All in all, I observe my views towards these aspects has changed ever since I learned this module.

Findings
After looking through the works I've done, I found myself still lacking especially in typography - kerning and letterspacing mostly - I should've pay more attention to that, also lack of expression and interaction to the visuals I first came up with. Lack of exploration of layouts too. Not to mention I shall take my illustrations in a more careful manner too as some of the visuals turned out pixelated - I learned that I need to pay attention on the dpis on the scanner I scanned into to avoid these problems. Although, I found that I can improve if I am willing to learn. 

Picture Credits
Figure 1-40 Personal Documentation

Publishing II : Mass Communication - Final Project

30/10/17 - 20/11/17 (Week 9 - Week 12)

Agustin Wijaya (0327453)
Publishing II : Mass Communication
Final Project

Personal Development : Reflection

Reflection
As I went through the module, I would say that I gained new things and a deeper understanding towards myself. 

Assignments had were helping me to reflect back towards my individual self as a not only designer but my truly self too. Not to mention that some we had to plan what we would like to do within a year or a decade, it helps me to at least get my motivation of living as I reflected in the end of the day. Activities conducted in class were fun too, I got to meet new people from different faculty and made new friends and I would say it's a good warm up to start my day on the beginning of weekdays. Some activities helped me to step up from my comfort zone too. 

I had fun reflecting, planning, and participating! After all, It was another great module I've experienced. 

Personal Development : Activities

The following are activities done during the module. 

Personal Development : Assignments

The following are assignment tasked throughout the module.

Information Design : Project 1

28/08/17 - 6/11/17 (Week 6 - Week 10)
Agustin Wijaya (0327453)
Information Design
Project 1 : Instructional Infographic