Agustin Wijaya's Design Blog: Entertainment Design : Week 7

27/02/18, 1/3/18 (Week 7)
Agustin Wijaya (0327453)
Entertainment Design
Assignment 2A : Microsite Mockup, Assignment 2B : Brand Activation

Presentations

1. What is the Role And Importance of Art and Design in the Games and Web Development Industry?

Mr. Mike commented that it was overall a good one, art direction is okay. He suggested to explain the pictures too to relate on we would like to say - and try not to too focused on the scripts - use our own words instead.

2. Brand Activation Case Study : The Hunger Games Mockingjay (Part I)

The lecturers commented that this is a good presentation as it meets the industry standard. Art direction is nice too.

Progressions

Tuesday, 27/02/18
We worked on our progressions online last week due to CNY break and posted it on Trello.

Figure 1. Trello Discussion

Figure 2. Trello Discussion

Artwork Progression

Figure 3. 'Mount' Progression (1/3)

Figure 4. 'Mount' Progression (2/3)

Figure 5. 'Mount' Progression (3/3)

Figure 6. 'Mount' Final Artwork

Purpose & Goals

Purpose

- To inform and increase the awareness of the environmental situations present today, how important preserving the beauty of nature, through a new generation, with insights of the technology that has been provided to us now, also to educate young gamers about the experiences that we might encounter with nature, through the art of game - increase the sales of the game.

Goals

- Share our social media post with the hashtag #OVERGROWTHFOROVERGROW to redeem an exclusive free desktop wallpaper that isn’t available on our website! (game demo to be played during the event), traffic to our site and social media, (engage people to come to the on-ground event + show that they aware of the environment situations)

- Gain trailer in 1,000,000 views within 7 days = trailer content would be the introduction of the games protagonist as well as the world

- Subscribe to us using your email to redeem discount codes for merchandise. Pre-orders for the game will be taken during the event (increase the sales, emails sent to the subscriptions will be about the game)

Big Idea

Determining the big idea is another thing to link to the brand activation, as the campaign will seem to be more consistent and clear. As mind mapping and ideation has been made, below are the possible big ideas we came up with.

Possible big ideas

1. Engage the nature

2. Engage the growth

3. Nurture the nature

4. Nurture nature

5. Naturing

6. Revive

We then decided to come up with the 6th, Revive, as our final big idea.

Information Architecture (IA) & Flowchart

Figure 7. IA & Flowchart

We also searched up for references for microsite.

Figure 8. Abzu, link here

Figure 9. Abzu, link here

Figure 10. Abzu, link here

Figure 11. Horizon, link here

Figure 12. Horizon, link here

Figure 13. Journey, link here

Figure 14. Journey, link here

Figure 15. Journey, Link here

Figure 16. Journey, Link here

Figure 17. Journey, link here

Mr. Mike commented that we should work on our Informational Architecture (IA) before proceeds to the flowchart. We then worked on it in class and came up the revised and confirmed IA and flowchart.

Figure 18. Revised Flowchart (Discussed version)

Figure 19. Revised Flowchart (Digitalised Version)

Thursday, 1/3/18

We showed the wireframes to Mr. Mike.

Figure 20. Wireframes (1/6)

Figure 21. Wireframes (2/6)

Figure 22. Wireframes (3/6)

Figure 23. Wireframes (4/6)

Figure 24. Wireframes (5/6)

Figure 25. Wireframes (6/6)

Mr. Mike commented that the wireframes is okay, make sense. He then asked us to come up with campaign timeline. We then discussed amongst ourselves and came up with one - and showed Mr. Mike about it.

Figure 26. Campaign Timeline

Mr. Mike commented on some and gave us suggestions on it, and said that overall it makes sense, sounds believeable. He noted that now we need to revise the campaign timeline as what has been discussed and break down the task.

Aside from the microsite and campaign timeline, we actually broke down the task to write the content for the microsite and focused on our art direction.

Content

Overview

“Discover a world of adventure through the eyes of a hero who will restore what has been destroyed.”

Overgrowth reimagines our world as a place destroyed by pollution. Players can explore and experience being the catalyst that will revive of a world full of destruction and chaos. The aim of our game to make players questioned about what our future will be like if we don’t change. What will happen? Why aren’t we doing anything about it? Overgrowth is a positive outlook on the world that we could restore.

About Us

Founded in 2018 by a group of talented young designers who aimed to positively impact the public using video games as a platform for our message. Developing artistic, emotional and enriching experiences. Our hope is to create a game with an important message behind it.

Studio

Our studio is a unique blend of remarkable people, who have deep thoughts and views towards stories and worldly issues. We hope to communicate these issues and stories visually and through fun adventures, that could be enjoyed, experienced and shared by everyone.

The Team

We are like pieces of puzzles that fit to tell a story through visual. Our team consists of designers, storytellers, creators, artists, engineers aimed to tell a story through visual and interactive experience. Our team is a blend of cultures, talent, leaders and experiences.

Jacqueline Yong

(Lead Artist)

Artist by day, gamer by night, who loves dogs, and could stay inside as long as she has her cintiq.

Goh Kah Yee

(Web developer)

Her leadership skills and motherly attitude, makes her who she is the designer and developer, who always thinks about the audience’s experience.

Jason Ong

(Art Director)

Street art lover, turned art director, in charge of all our creative choices and art styles, also a big fan of tattoos and beer.

Agustin Wijaya

(Marketing Manager)

Good with payments, and stalking social medias, highly intellectual on research and full of knowledge about the audience.

Vinessa Lucia Chandra

(Producer)

Social butterfly, and always finding ways to tell untold stories through arts, a storyteller by heart.

Explore

Newsfeed

On Ground Event

Title - ‘Overgrowth’ we’re having an On-Ground Event!

Overgrowth has been promoting the game through the site, game video trailer, launch its social medias - now what’s next? It’s the activation of our on-ground event!

‘Overgrowth’ team production has confirmed the on-ground activation date which is on DD/MM/YY locating at (Insert Venue here)! The on-ground event is also expected to gain the hype and the attention of the crowds by hosting gameplay demos - check and try it out because it’s free! Not to mention that we will also open up our merchandise shops so that you can get you hands on some exclusive Overgrowth items!

See you at the event!

Merchandise

Title - ‘Overgrowth’ has finally launched its official merchandise!

Excited for Overgrowth? Well now you can grab a Overgrowth cap or t-shirt! Or maybe you’d prefer the scarf that our heroine wears she does her adventures? You can now get these items and more in our newly launched merchandise shop! It’s the perfect way to show us your support and interest towards our game. Check out the merchandises below!

Recognition from the Pewdiepie

Title - Felix Kjellberg (PewDiePie) : “I can’t wait for Overgrowth.”

Word of our game has been spread around the web through our video trailer and social media. We are very happy that we have even gained the attention of the famous gamer and youtuber Felix Kjellberg!

On March 1, Felix posted a photo of the Overgrowth game poster via Twitter and stated, "I can’t wait for Overgrowth.” The tweet has gained many responses have definitely helped ‘Overgrowth’ to gain traction. Thank you for the support! We hope that many more curious people will check out the game.

(insert img of the twitter mockup)

Meanwhile, ‘Overgrowth’ will launch its official game on DD/MM/YY.

Game Progress

Title - New ‘Overgrowth’ game details has been revealed!

As we begin to focus on game-testing of ‘Overgrowth’, we are pleased to share some new work-in-progress concepts, design ideas and images/videos with you! We have released some new videos of ‘Overgrowth’ to say thank you to our fans.

(insert mockup video here)

The ultimate hope for the studio is to create a new experience that educates environment awareness, solid teamwork within its audience base. Join us as we begin to release the awaited game soon.

We thank you for your continued encouragement and support as we finish Overgrowth.

Pre-Orders

All pre-orders of the game will receive (Applies to all editions of the game):
PS4 dynamic theme

Overgrowth Official Soundtrack

Pre order before DD.MM.2018.

Digital Standard Edition

RM 180

This full game is expected to be available in __ days on DD.MM.2018.

PlayStation®Plus members can collect a free PS avatar with purchase of the game:

Digital Deluxe Edition

RM 250

This full game is expected to be available in __ days on DD.MM.2018.

Pre-order and receive these bonuses on launch day:

PS4 dynamic theme

Overgrowth Official Soundtrack

PlayStation®Plus members can collect a free PS avatar with purchase of the game:

The Digital Deluxe Edition contains:

· Overgrowth digital full game

· Juniperus Armor

· Arbor Guardian Armor

· Digital Overgrowth Comic

· Digital Overgrowth Artbook

· PS4 Dynamic Theme

Connect

Community (Forum)

Our community exists to answer your questions about the game and is a way for you to connect with more people and share their love on ‘Overgrowth’. Be part of the community as you get to know more and share your experiences about ‘Overgrowth’!

Fanart

Interested in both ‘Overgrowth’ and art? This section is made for you! Explore existing fanarts and share your own.

Get the voucher merchandise - and catch up with our latest news too! Subscribe to our e-newsletter today.

Art Direction

In order to start with the executions, we set up the colours that complement the game theme, suitable typeface as well as concept art that will be expanding.

Colour Palette