Agustin Wijaya's Design Blog: Entertainment Design : Week 8

06/03/18, 08/03/18 (Week 8)
Agustin Wijaya (0327453)
Entertainment Design
Assignment 2A : Microsite Mockup, Assignment 2B : Brand Activation

Progressions

Campaign Timeline
After looking through it again, the overall campaign sounds too expensive that it's not worth the investment for a new game. We then did some amendments on the campaign timeline and came up with the revised and finalized version of it.

Figure 1. Revised Campaign Timeline

Revised Purpose, Goals & Target Audience
As the campaign timeline has been revised, the purpose and goals change too.

Purpose

- To promote and increase the sales of the game.

- To inform and increase the awareness of the environmental situations present today, how important preserving the beauty of nature, through a new generation, with insights of the technology that has been provided to us now, also to educate young gamers about the experiences that we might encounter with nature, through the art of game.

Goals

- Gain trailer in 1,000,000 views within 7 days = trailer content would be the introduction of the games protagonist as well as the world

- Subscribe to us using your email to redeem discount codes for merchandise. Pre-orders for the game will be taken during the event (increase the sales, emails sent to the subscriptions will be about the game)

- Gain more hype and attention by having a fan art competition accompanied with the hashtag #Whatsyourgrowth. Winner will get the ‘Overgrowth Deluxe Set’.

- Attract more people to come to the on ground event by feature a live review by Pewdiepie (international youtuber) and live demo by Chai “Mushi” Yeefung (local gamer).

- Partnership with UNEP.

Microsite
The execution began as below are the first set of the microsite.

Figure 2. Microsite (1)

Figure 3. Microsite (2)

Figure 4. Microsite (3)

Figure 5. Microsite (4)

Figure 6. Microsite (5)

Figure 7. Microsite (6)

Figure 8. Microsite (7)

Figure 9. Microsite (8)

Our first microsite was designed in a 1280x1024p as we were referencing it from indesign basic web sizes, which is considered old as we are suggested to follow the latest web sizes. Not to mention that some parts of the microsite are unnecessary too, and said it will be more efficient to have it in one single page so every single news will be done by scrolling it around instead of click then direct to another page.

Another issue is the insufficient artworks that we have, led us to draw more artworks to enhance the microsite design.

With these comments, we re-worked it out.

Figure 10. Microsite 2.0

Figure 11. Additional Artwork (1)

Figure 12. Additional Artwork (2)

Figure 13. Additional Artwork (3)

Figure 14. Additional Artwork (4)

Mr.Mike commented that we could place a box on the stories' text to make the texts more readable, as the UNEP poster's text could be smaller. As a group, we also find that the navigation bar could be done better as well as the blending from one picture to another.

Social Media
As settled from the campaign timeline, Facebook, Instagram, Twitter & Youtube are the social media that will used for the brand activation.

Figure 15. Overgrowth Teaser Trailer at PS4 Youtube Channel

Figure 16. Overgrowth Full Trailer at Overgrowth Official Youtube Channel

Figure 17. Partnership with UNEP notice at Overgrowth's Facebook Page

Figure 18. Fanart contest at Overgrowth's Twitter Page

Figure 19. Pewdiepie's live review notice on Youtube

Figure 20. Instagram progression post

Figure 21. Instagram progression post

Figure 22. Instagram countdown posts

Figure 23. Instagram countdown posts

As commented, the visuals used seems to be repetitive - that we revised some of it, such as the Youtube banner & UNEP posters.

Figure 24. Revised Overgrowth full trailer

Figure 25. Revised Facebook page

Other Campaigns

The campaigns that we have aside from social media would be the local IT magazines in physical and digital form, steam website, and partnership with UNEP (merchandises & fundraising posters).

Figure 26. 'Chip' Printed magazine

Figure 27. 'Chip' Digital magazine

Figure 28. Gamehubs article

Figure 29. Steam notice

Figure 30. Merchandise (Poster)

Figure 31. Merchandise (button badge)

Figure 32. Merchandise (button badge)

Figure 33. Merchandise (button badge)

Figure 34. Merchandise (Phone case)

Figure 35. Merchandise (Phone case)

Figure 36. Merchandise (scarf)

Figure 37. Merchandise (T-shirt)

Figure 38. PS4 Package (Standard)

Figure 39. PS4 Package (Deluxe)

Figure 40. Fundraising Poster (Portrait)

Figure 41. Fundraising Poster (Landscape)

Figure 42. Partnership with UNEP notice at UNEP website

Overgrowth will announce their winners of their fanart contest through email, as the preview of the announcement is attached below.

Figure 43. Winner e-mail announcement

Again, as said, the visuals used seems to be repetitive - I decided to change the UNEP posters and added a banner on the e-mail notice.

Figure 44. Revised fundraising poster (portrait)

Figure 45. Revised fundraising poster (landscape)

Figure 46. Revised UNEP Website

Figure 47. Revised e-mail announcement

On-Ground Event

As discussed, the on-ground event venue will take place at local malls that has Gamers Hideout, one of the biggest game suppliers in Malaysia. As research has been conducted, the malls that have the specified place are the following :

1. Mid Valley Megamall
2. Bandar Utama
3. Sunway Pyramid
4. Sunway Velocity

We then tend to focus on these 4 specific malls as images of the pictures are taken at the actual venues to get pictures online to see which one works the best. The process continued to ideations of placement of props and necessary things to be placed for the on-ground events that we came up with initial sketches.

Figure 48. On-ground sketches

Getting a direct direction on the on-ground placements, we then proceed to the execution.

First on-ground

Figure 49. First on-ground progression (1)

Figure 50. First on-ground progression (2)

Figure 51. First on-ground progression (3)

Upon the amendments of the campaign timeline, the first on-ground is no longer to be used.

Second On-Ground

Figure 52. Second on-ground progression (1)

Figure 53. Second on-ground progression (2)

Figure 54. Second on-ground progression (3)

Figure 55. Second on-ground progression (4)

Figure 56. Second on-ground progression (5)

Figure 57. Second on-ground progression (6)

Figure 58. Finalised Second on-ground (7)

Final Submissions

Microsite

Figure 59. Microsite front page pop out

Figure 60. Finalised Microsite

Downloadable working files here

Social Media

Figure 61. Finalised Social Media (1)

Figure 62. Finalised Social Media (2)

Figure 63. Finalised Social Media (3)

Figure 64. Finalised Social Media (4)

Figure 65. Finalised Social Media (5)

Figure 66. Finalised Social Media (6)

Figure 67. Finalised Social Media (7)

Figure 68. Finalised Social Media (8)

Figure 69. Finalised Social Media (9)

Other Campaigns

Figure 70. Finalised printed magazine

Figure 71. Finalised digitalised magazine

Figure 72. Finalised Gamehubs article

Figure 73. Finalised Steam notice

Figure 74. Finalised merchandise (1)

Figure 75. Finalised merchandise (2)

Figure 76. Finalised merchandise (3)

Figure 77. Finalised merchandise (4)

Figure 78. Finalised merchandise (5)

Figure 79. Finalised merchandise (6)

Figure 80. Finalised merchandise (7)

Figure 81. Finalised merchandise (8)

Figure 82. Finalised PS4 package (standard)

Figure 83. Finalised PS4 package (Deluxe)

Figure 84. Finalised fundraising poster (portrait)

Figure 85. Finalised fundraising poster (landscape)

Figure 86. Finalised UNEP website

Figure 87. Finalised e-mail winner announcement

On-Ground Event
The finalised on-ground mockup is also submitted with the front view of the merchandise shop and fanart corner to give a better view and visualisation on how it is actually look like.