Saturday, January 27, 2018

Entertainment Design : Week 2

16/01/18, 18/01/18 (Week 2)
Agustin Wijaya (0327453)
Entertainment Design 
Assignment 1 : Event Poster




Lectures
This week's lecture focuses on the process of filmmaking, which includes concept art, cinematography, mise en scene, visual effects.

1. Concept Art
The lecture was facilitated with the videos given to give a deeper understanding about the process of filmmaking in concept art, which I personally find it very cool. The lecturer also emphasized on how concept art shall focus on the balance, composition, space - it could be adapted from existing photographs to own imaginations.

2. Cinematography
I've learned that :
- Cinematography is the art of controlling shots and photographs in films,
- It is also the movements of the shots handled by the Director of Photography (DOP).

3. Mise en Scene
I've learned that :
- Handles the aspect of settings, placement of props which will be taken for the film,
- Guided by the Director of Photography,

4. Visual Effects
I've learned that :
- Computer Generated; It is the locations had in films and all which aren't real, then crafted with software had with layers,
- Save budget as props aren't much needed as it relies on computer software to create one.

5. Motion Graphics
This lecture is given as it is briefed for our first group work for presentation slides. Videos were projected as I've gained that :
- Photographs are just photographs until you add some values in it, e.g logo, tagline, animation.
- Most animation come up with stories and purposes to tell,
- Most motion designers back then didn’t show animation much compared to nowadays,
- Starting from 1950s, animation started to have logo and other values in it,
- Motion Designers, such as : Saul Bass, Maurice Binder, Pablo Ferro plays a huge role in animation evolution despite the limited technology.
- In order to make motion graphic, there must be animatics - animatics matters.

Saul Bass
As encouraged by Mr.Mike to see how these motion designers work and gave such impact to the industry regarding motion graphics, I then looked up for it.




Maurice Binder




Pablo Ferro

Progressions

Synopsis
I consulted about my updated synopsis to Mr.Mike - and came up with a rough mockup - yet, the story didn't seem to be convincing enough - Mr. Mike advised that there must be something that has to be gained in the story, something like the moral of the story or whatnot - the updated one didn't have it. Thus, we discussed and came up with the updated and the confirmed synopsis of the story.

"Once there was an obese man in his thirties who lives his life for chocolate - his obsession towards chocolate wouldn’t beat any until he met this one girl, who loves to do karate. Despite her tomboyish personality, no one ever invests their hearts towards her. She wouldn’t miss the chance, so there comes the opportunity to the guy too - with one condition - sacrifice the obsession. But then, in the end, the girl realizes that love is not about physical appearance but acceptance, thus there comes the happy couple who loves each other with everything that they have."


Figure 1. Rough mockup from the unrevised synopsis.

Moodboard & Sketches
After getting the confirmed synopsis, I moved into the moodboard and sketches of the poster.


Figure 2. Moodboard

Figure 3. Moodboard
My lecturer advised that the image options and ideation could be better as it should reflect the characteristics of the characters more and also the story is all about - as suggestions and guidance were given, he also advised me to question my friends and coursemates whether the poster does reflect the story or not.

Research - Blog Question

1. "Filmmaking is a craft, what are the stages involved from beginning till end and how does it differ between live action and animated films?"

The process of filmmaking could be broken down into 7 initial stages, which include :

1. Development

The start of a project varies, but generally will begin with development of a script, be that an existing script, a book, a brief story outline. Development may also start with a Director and/or Writer pitching an idea to a Producer.
2. Pre-Production

This is the phase where you would narrow down the options of the production. It is where all the planning takes place before the camera rolls and sets the overall vision of the project. Pre-production also includes working out the shoot location and casting. The Producer will now hire a Line Manager or Production Manager to create the schedule and budget for the film.
3. Production

During this phase it is key to keep planning ahead of the daily shoot. The primary aim is to stick to the budget and schedule, this requires constant vigilance. Communication is key between location, set, office, production company, distributors - in short, all parties involved
4. Principal Photography

This is when the camera rolls. It is nearly always the most expensive phase of film production, due to actor, director, and set crew salaries, as well as the costs of certain shots, props, and on-set special effects. Everything that has happened up to this point is to make principal photography go as smoothly and efficiently as possible. Communication between all parties is crucial during the shoot and the production must maintain a full set of records and strive to remain on time and on budget.
5. Wrap

The period immediately after shooting ends. It is when we strike (dismantle) the set and clear the location. Everything must be returned in good order to suppliers and there must be a full set of records of the shoot.
6. Post-Production

This stage starts when principal photography ends, but they may overlap. The bulk of post-production consists of reviewing the footage and assembling the movie - editing. There will be contributions as required from Visual Effects (VFX), Music and Sound Design. The picture will now be locked and delivery elements will be created. Further information on Post Production can be found later on in Week 1 of the course.
7. Distribution

Once the film is completed, it must be distributed. This is how producers make their money back and a considerable amount of time and energy will be invested to secure the right distribution deals for their projects. The film will go into the cinema and/or be distributed via various platforms such as Amazon Prime, Netflix, and HBO etc.

What makes live action and animated films distinct to one another is 
live action is its forms, which live action is in form of still or moving objects in form of cinematography or videography, the animation is hand-drawn art in form of sketches and objects which will be projected in frame by frame. This then does make the process of animated movies slightly differ from the live action filmmaking as referenced from Pixar animation process :

- Instead of casting out actor/actresses to act onto the screen, animated films cast them to voice-over the animations.
- Pre-production includes the 'reel' process, whereas the storyboard is displayed alone without any clue to see whether it could deliver the story clearly or not - storytelling in animated films should be strong to be considered as a successful one. This process is also to revise the timing of every scene of the movie.
- Additional process includes designs sets, props, visual looks for surfaces and colours and "colour scripts" for lighting, which are impressionistic pastel illustrations that emphasize the light in screens. The art department designs all the characters, major set locations, props and colour palettes for the film. 
- Characters are set to be designed in 3D - in form of wireframes, with the X,Y,Z axis in order to make them move in many different angles and movements. The models are then give "avars", or hinges, which the animator will use to make the object or character move. For example, Woody has 100 avars in his face alone.
- Creating sets which are the environments, settings of the film. The characters are then placed on the set in a process called blocking. The director and lead animators block the key character positions and camera angles for each and every shot of the movie.
- As the animations are done in 3D, animations of the sets and models are done with the virtual camera. Layout often produces multiple versions of shots to provide the editorial department with choices for cutting the scene for maximum storytelling effect. Once the seen has been cut, the final version is released to animation.
- Animations includes the characters' facial expressions, movement, sets are done scene by scene by the animators.
- The animation film is then given textures, additional lightings, shades to maximise the quality of the film.
- Once the touch-ups has been done, rendering process is the next process. As rendered, it is then given another final touch-up which is to add special effects, and photoscience department records the digital frame to film or to a form appropriate for digital production.



References

title sequence of North by Northwest. (2007). [Video]. Available at : https://www.youtube.com/watch?time_continue=46&v=jIlqatMQSgI [Accessed on 27 Jan. 2018]

Saul Bass - Style is Substance. (2016). [Video] Available at : https://www.youtube.com/watch?v=frWLpyI3lXY [Accessed on 27 Jan. 2018]


Surprise Package (1960) title sequence - Maurice Binder. (2011). [Video] Available at : https://www.youtube.com/watch?v=p2PbqjlQDns [Accessed 27 Jan. 2018]


Thomas Crown Affairs title sequence by Pablo Ferro. (2008) [Video] Available at : https://www.youtube.com/watch?v=ELgjuHTbT3o [Accessed 27 Jan. 2018]


The seven stages of film production. [online]. Available at : https://www.futurelearn.com/courses/film-production/0/steps/12304. [Accessed on 27 January 2018]. 


Animated video vs Live action video : Which one would you choose? (2016) [online]. Available at : https://www.moovly.com/blog/animated-video-vs-live-action-video-which-one-should-you-choose [Accessed 27 Jan. 2018]

Pixar's Animation Process. [online] Available at : http://pixar-animation.weebly.com/pixars-animation-process.html [Accessed 27 Jan. 2018]

Cars 2 : Opening Sequence Animation Progression. (2011). [Video] Available at : https://www.youtube.com/watch?v=Z_V752_-8F0 [Accessed 27 Jan. 2018]

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