27/03/17 - 04/07/17 (Week 1– Week 13)
Agustin Wijaya (0327453)
Advertising Principles & Practices
Final Submission
Instructions
Submissions
Project 1
Project 2
Final Project
Overlay Banner Ad
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| Figure 1. Overlay Banner Ad Artwork (1) |
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| Figure 2. Overlay Banner Ad Artwork (2) |
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| Figure 3. Overlay Banner Ad Artwork (3) |
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| Figure 4. Overlay Banner Ad Artwork (4) |
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| Figure 5. Overlay Banner Ad Artwork (5) |
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| Figure 6. Overlay Banner Ad Simulation |
Facebook Advertisement
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| Figure 7. Facebook Ad Artwork (1) |
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| Figure 8. Facebook Ad Artwork (2) |
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| Figure 9. Facebook Ad Artwork (3) |
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| Figure 10. Facebook Ad Artwork (4) |
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| Figure 11. Facebook Ad Artwork (5) |
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| Figure 12. Facebook Advertisement Simulation |
Instagram Advertisement
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| Figure 13. Instagram Artwork & Simulation (1) |
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| Figure 14. Instagram Artwork & Simulation (2) |
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| Figure 15. Instagram Artwork & Simulation (3) |
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| Figure 16. Instagram Artwork & Simulation (4) |
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| Figure 17. Instagram Artwork & Simulation (5) |
Billboard Advertisement
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| Figure 43. Billboard Ad Artwork (1) |
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| Figure 18. Billboard Ad Artwork (2) |
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| Figure 19. Billboard Ad Artwork (3) |
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| Figure 20. Billboard Ad Artwork (4) |
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| Figure 21. Billboard Ad Artwork (5) |
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| Figure 22. Billboard Advertisement Simulation |
Ambient Ad
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| Figure 23. Ambient Ad |
Reflection
Experience
When I first came to this class, I was shocked and pressured towards the requirements made as the learning process is very different compared to last semester, my classmates felt the same as well. The feeling of afraid getting screwed up and won't cope up with things and all that - but finally we made it to week 12 - with the seesaw path we had altogether.
Have to come out with 10 different sketches of ideation every week, this is a new challenge for me. With the given SMP, it's hard to relate from the main keyword - hybrid in my opinion too, I screwed and misunderstood the ideation on the first week. But that's what this exercise is meant for - we gradually began to understand and able to interpret the SMP as we came up with ideas of our own which then applied and executed on our final project. Not to mention the in-class challenges we had that at times we were assigned in pairs and groups too, it helps us to understand how advertisements works better. Project 1 and 2 were another projects that I shall be careful towards its content. Record our progressions to learning outcomes through this e-portfolio and feedbacks from my fellow classmates and lecturer has helped me to reflect myself, and most importantly, improve to the better.
To sum it up, this module is has widen my insight as a growing graphic designer by learning a new subject, Advertising was fun that ideation process could gone crazy at times, even tho it's exhausting at some moments. It was a bittersweet 12 weeks - but we've passed through this journey. WE DID IT!!!1!
Observations
Exploring out this module, I observed that this module is a very important module in a way that advertising takes a big role for marketing throughout the decade and era. Another point is this module is related to any other modules too, such as branding corporate identity, to design studies we are having at the moment.
I observed that the exercises, projects to the portfolios are a worth process when we look back; our exploration and ideation - to the understanding of this module has gone deeper, which helps a lot. Seeing my friends' ideation and work, I could say that they are doing good as they came out with different unique ideas too.
I observed that our lecturer is very organised that I couldn't procrastinate in this subject too. HAHAHAHA pardon but it's a good thing that I could get manage a better time management in finishing my works as I applied it to other subjects too.
Findings
I found myself slowly improving as I reflected a lot. I tend to get used to the learning process as I could get through this semester too - adaptation is the key. I found that exploration shall be taken in a careful manner, slight mistake may cause fatal. Time management is another key too, I noticed that I am being very unproductive in certain weeks that the outcomes won't come as great, not to mention drained motivation too. I shall manage myself better on the upcoming semester.
I found out how advertising process is done that it is done chronologically that I see some advertisement is a new, different perspective now.
It's a fun module to conclude as we could learn and see how other advertisement works. This seesaw journey has finally came to the end as I would like to express my gratitude to our beloved lecturer, Mr.Vinod as well as my classmates, I learnt a lot. Cheers to us for finally finishing up this semester!
Picture Credits
Figure 1-23 Personal Documentation
